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You’re a Doctor of Chiropractic. You’re a clinical expert, a healer, and a small business owner. You’re passionate about changing lives, but you’re frustrated. Your schedule is a “feast or famine” roller coaster, and you know you’re being out-marketed by the clinic down the street.
As Chiropractic Marketing Specialists, we’ve seen this exact scenario countless times. The problem isn’t your skill as a doctor; it’s your marketing system. This guide covers the common mistakes that are costing you patients and shows you the professional solution to build a predictable, growing practice.
Common Chiropractic Marketing Mistakes
If you’ve wasted money on agencies that promised the moon and delivered a bill, you’ve likely experienced one of these common (and costly) mistakes.
1. Relying on “Bargain” or “Discount” Marketing Using Facebook offers, mailers, or Groupon as your primary strategy for new patients attracts “deal-seekers,” not “patients.” You get a flood of low-quality, “one-and-done” appointments from people looking for a cheap adjustment, not a trusted doctor. This is a fast track to burnout and fails to build a sustainable practice.
2. Having a Generic “Brochure” Website Your website has your address and a “Contact Us” page, but it’s built on a generic template and uses stock photos. A patient in pain at 2 AM needs trust and an “easy button.” A generic site fails to convert because it has no trust signals (like your photo or patient testimonials) and no clear, impossible-to-miss “Book Appointment” button.
3. The “Set It and Forget It” Google Profile You “claimed” your Google Business Profile (the map listing) once, and now it just sits there with 12 reviews from 2021. Claiming your profile is “Step 0,” not the finish line. An inactive profile is useless. Google rewards active, trusted practices. Your competitor is getting all the calls from the “Map Pack” because they have a constant stream of new 5-star reviews and weekly photo updates.
4. Paying for “Clicks” Instead of “Patients” You hired a generic agency that sends a confusing monthly report about “impressions” and “click-through-rate.” You can’t pay your staff with “clicks.” You have no idea what your “Cost Per New Patient” is, or if you’re even getting new patients from their work. You are paying for “activity,” not “results.”
How to Build a New Patient Machine (The Right Way)
The solution is to stop using disconnected “tactics” and build a complete, specialized system designed for one purpose: attracting high-quality, long-term patients.
1. Build a High-Conversion Website Your website must be a 24/7 new-patient-generation machine. As specialists, we build websites for one purpose: to convert visitors into booked appointments. We feature your photos, prominent “Book Now” buttons, patient video testimonials, and a clear New Patient Offer to build trust and capture the lead.
2. Use the “Specialist’s Triangle” (Ads + SEO + GMB) You need all three, working in harmony. We use Google Ads for the “Now” Patient (the “emergency back pain” searcher). We build your Local SEO for the “Problem” Patient (the “sciatica treatment research” searcher). And we optimize your Google Business Profile to be your “Trust Engine” that wins the local map.
3. Relentlessly Optimize Your Google Profile Your GMB is your most powerful marketing tool, and your reviews are its fuel. We implement an automated, rock-solid strategy to get a constant stream of new 5-star patient reviews. This “gates” negative feedback (turning it into a private message) and pushes positive feedback public. We also manage your weekly posts and photo uploads to show Google you’re the #1 choice.
4. Track Your Real Return on Investment You must measure what matters. We are partners, not just providers. We track the only numbers that matter: New Patient Phone Calls and “Book Appointment” Form Submissions. We show you exactly what you paid for each new patient, so you can make intelligent decisions about your practice’s growth.
Stop Being Your Town’s Best-Kept Secret
You’re a healer. Your focus should be on your patients, not on your marketing. It’s time to stop guessing and partner with a specialist who understands your business.
We offer a Free, No-Obligation Practice Growth Plan. This isn’t just an “audit.” We’ll analyze your website, your top 3 competitors, and show you the exact, tangible new patient opportunity you’re missing in your market.
