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Are You Burning Money on “Fake” Leads? (The Truth About Follow-Up)
You’ve seen it happen a dozen times. You pay for a marketing campaign. A lead comes in. Your front desk calls them, gets a voicemail, and hangs up. They try again the next day—nothing. You look at your spreadsheet and see a long list of “Did Not Answer.” You sit back and think, “These internet […]
