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Google Ads vs. Facebook Ads: Where Should a Chiropractor Spend Their Budget?
You have a marketing budget, but it’s not infinite. You want to turn on the “new patient faucet,” but you’re stuck at a crossroads. Do you put your money into Google Ads, targeting people searching for help? Or do you put it into Facebook/Instagram Ads, interrupting people with a great offer while they scroll? Both […]
Why Is My “New Patient Special” Attracting Bargain Hunters?
You’re a Doctor of Chiropractic. You know you need an “offer” to get strangers to trust you with their health. So, you run a Facebook ad for a “$29 Adjustment” or a “Free Massage with Exam.” The phone rings. People come in. But they aren’t the patients you want. They are looking for a quick […]
