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How Can Short Videos Turn Cold Leads Into Booked Patients?
You know that YouTube and Instagram Reels are popular. But you might think, “I’m a doctor, not a TikTok star. Do I really need to be making videos?” The answer is yes. Video is no longer optional; it is the single fastest way to build the “Know, Like, and Trust”

Are You Burning Money on “Fake” Leads? (The Truth About Follow-Up)
You’ve seen it happen a dozen times. You pay for a marketing campaign. A lead comes in. Your front desk calls them, gets a voicemail, and hangs up. They try again the next day—nothing. You look at your spreadsheet and see a long list of “Did Not Answer.” You sit

Why Are My Website Visitors Leaving Without Booking an Appointment?
You’re getting traffic. Your Google Ads are running, and your SEO is working. You can see the numbers: 500 people visited your website last month. But when you look at your schedule, you only see 5 new patients. Where did the other 495 go? They came, they saw, and they

Why Is My “New Patient Special” Attracting Bargain Hunters?
You’re a Doctor of Chiropractic. You know you need an “offer” to get strangers to trust you with their health. So, you run a Facebook ad for a “$29 Adjustment” or a “Free Massage with Exam.” The phone rings. People come in. But they aren’t the patients you want. They

Why Are My Facebook Ads Getting “Likes” But No Patients?
You’re a Doctor of Chiropractic. You know you need to be on social media. You post pictures of your office, you share health tips, and you even spend $50 to “Boost” a post every now and then. You get a handful of “likes,” maybe a comment from your aunt, but

Why Is Your Chiropractic Website Failing to Get New Patients?
You’re a chiropractor. You have a website. You might have even paid a decent amount for it. It has your logo, your address, and a list of your services. And it just… sits there. It’s an “online brochure”—an expense, not an asset. It doesn’t generate new patients, and you’re frustrated.