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You’re a chiropractor. You know that when someone is in pain, they do one thing: they pull out their phone and search “chiropractor near me.”
When they do that, they see three businesses in a little box with a map. This is the Google “3-Pack.”
Here’s the hard truth: if your practice isn’t in that box, you are invisible to 90% of your best new patients. As Chiropractic Marketing Specialists, we know that dominating this 3-Pack is the single most profitable marketing you can do. This expert guide explains how to get there.
The Core Concept: “Local SEO” vs. “Traditional SEO”
To win the battle for local patients, you must understand the difference between two types of marketing.
- The Problem: “Traditional SEO” Is Too Broad. Traditional SEO tries to rank your website for broad topics, like “best stretches for sciatica.” This is great for building authority, but it doesn’t capture the patient who is in pain right now.
- The Solution: “Local SEO” Wins the Patient. Local SEO is about ranking your practice for “money” keywords, like “chiropractor in “Your City.” This is what gets a patient in pain to call you immediately. This battle is fought and won on your Google Business Profile.
Beyond the “Claim”: Why Your Google Profile Is Failing?
You’ve claimed your Google Business Profile (GMB). That’s not enough.
- The Myth: Claiming your profile is all you need to do.
- The Reality: No. Claiming your profile is like getting a free, empty filing cabinet from Google. It’s useless. Your competitors who are actively filling their cabinet with information will outrank you every time.
- The Takeaway: An optimized profile is a 24/7 digital storefront that Google trusts. A neglected one is just an empty lot.
The Action Plan: How to Rank in the 3-Pack?
Google’s algorithm for the 3-Pack is based on three main factors. You can’t control distance, but you can dominate the other two.
- Relevance: How well does your profile match the search? (Are your services listed?)
- Distance: How close are you to the person searching? (You can’t change this.)
- Prominence: This is the big one. How well-known and trusted is your business? Google measures this with your review score, the number of reviews, new photos, and regular posts.
Our Optimization Strategy:
- Rich Profile Data: We fully build out every single section of your profile, including all your specific services (e.g., “Spinal Decompression,” “ART,” “Pediatric Chiropractic”).
- Weekly Google Posts: We post regular updates, offers, and news. This shows Google your practice is active this week, not just this year.
- Local Photo & Video Uploads: We consistently add new, real photos of your team, your office, and your happy patients.
The “Secret Weapon”: Your Patient Review Strategy
Reviews are the single most important factor for “Prominence,” and they work in two critical ways.
- For Google (The Robot): Your review score, review count, and the frequency of new reviews are the #1 ranking factor for prominence.
- For Patients (The Human): This is what actually gets you the patient. No one trusts a 3.5-star doctor. A steady stream of new 5-star reviews provides the “social proof” a patient needs to click “Call” on your profile instead of your competitor’s.
How to Get More Reviews: You can’t just “ask” and hope. We help our clients implement simple, professional systems that automatically text or email a patient after a positive visit. It makes it a one-click process for them to leave a 5-star review and “gates” negative feedback, allowing you to handle it privately before it becomes a 1-star review.
GMB Gets the Click, Your Website Secures the Appointment
Your GMB and website work as a team.
- The GMB: This is the digital sign on your door. It gets the patient’s attention.
- The Website: This is your lobby and consultation room. Patients discover you on the GMB, but they validate you on your website. They click from the map to your site to learn more about you (the doctor), see your office, and find your “New Patient Offer.”
- The Risk: If your website is slow, old, or confusing, they will hit the “back” button and call the next doctor on the list. Your GMB gets the click, but your website secures the appointment.
Stop Being Invisible.
You are an expert at what you do. It’s time your local marketing reflected that. Dominating the Google 3-Pack is not a one-time trick; it’s a consistent system.
We offer a Free, No-Obligation Practice Growth Plan. We will analyze your GMB profile, your top 3 competitors, and show you the exact new patient opportunity you’re missing in your local area.
